KEY STATISTICS
Largest annual spectator sporting event in California and largest cycling event in North America with more than 2 million attending in 2010
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16 World Class Teams with 128 riders representing 24 countries
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National and International Television Coverage, with 1 day, focused on the beauty of Butte County:
- 27 hours of race coverage on Versus
- 16+ hours of race coverage Internationally
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Great Exposure for Butte County
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With more than 1,650,000 visitors to the official Amgen Tour of California website
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Over 3.5 billion television, on-line and print impressions worldwide
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8,500 Twitter and 10,500 Facebook followers
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More than 760,000 visitors to the on-line Tour Tracker averaging 31 minutes watching video
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More than 1,000 person event entourage (including riders, event staff and media)
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More than 5,000 volunteers
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2010 Amgen Tour of California Champion: Michael Rogers, Team HTC Columbia
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2010 Overall Team Winner: Garmin Transitions
In five brief years, the Amgen Tour of California has emerged as America’s
most important and popular cycling event. The competition is also considered
one of cycling’s most important and prestigious annual stage races in the
world. The largest cycling event in America, the Amgen Tour of California is
a Tour de France-style cycling road race, presented by AEG, that challenges the
world’s top professional cycling teams to compete along a demanding course.
Next year’s event takes place May 15-22, 2011 |
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