Snow Event Press Release 1

Town of Paradise
5555 Skyway
Paradise, CA 95969
(530) 872-6291

FOR IMMEDIATE RELEASE                  Date: February 22, 2023
MEDIA CONTACT: 530-872-6291 x112

PRESS RELEASE
Town of Paradise Prepares for Snow Event Thursday-Friday

Paradise, CA; The Town of Paradise is preparing for a snow event starting Thursday night February 
23rd through the weekend. The National Weather Service has issued a Winter Storm Warning for our 
area, indicating a potential accumulation of over 9 inches of snow in lower elevations of Paradise. 
Icy conditions and snow may persist into the weekend.

Paradise Police Chief Eric Reinbold reminds motorists to be extra cautious during this potential 
snow event. "Driving in snow can be extremely hazardous, especially for those who are not used to 
it," says Chief Reinbold. "We encourage everyone to slow down and allow extra time for their 
travels. Avoid sudden movements and keep a safe distance from other vehicles on the road." Further 
the Town strongly recommends that you do not travel unless it is necessary during peak snowfall 
periods.

Throughout the storm, Paradise Public Works Department will be working around the clock to clear 
roads and keep them as safe as possible. However, we ask for your patience and understanding as our 
crews work to keep up with the snowfall. Private roads and driveways may be impacted by snow plowed 
from adjacent roadways. The Town is staging private contractors as well as working with local 
agencies to provide additional support. The Police and Fire Departments will also be monitoring 
road conditions and responding to any emergencies that may arise.

The Town of Paradise reminds residents to stay informed and prepared during this potential snow 
event. Please stay tuned to local media and the Town of Paradise Radio AM1500, website and social 
media channels for updates.